About

I started in administration in 2019. I stood out for my communication skills and speed of execution, and quickly moved to the commercial and marketing team. As Commercial Manager, I transformed the company's digital positioning, turning WhatsApp into the main sales channel — surpassing the physical store. I built a new version of the company website from scratch and implemented processes that didn't exist before.

Since I love a challenge, during the same period I was dedicated to learning digital marketing. That's where I started running paid traffic and copywriting, discovering I could turn campaign data into decisions with real results. This passion for performance led me to run Meta Ads campaigns at scale — six-figure monthly budgets with consistent ROI.

But what I enjoyed most wasn't creating ads — it was analyzing what worked and why.

I have a degree in Systems Analysis and Development, with a technical diploma in IT. This foundation gave me what many analysts don't have: I don't just analyze data, I build the tools. Python, SQL, N8N automations, interactive dashboards, full websites — if it solves a problem, I learn it and build it.

The projects in this portfolio are the result — built from scratch, with real data, automated pipelines, and interactive interfaces. My advantage? I'm multi-skilled. I understand the business, analyze the data, and build the solution.